NYSE : NWL $18.10 May 17 at 02:20 EST

Strategy & Initiatives

Part of our corporate strategy is to leverage what is common – our similarities – across the company while understanding the tour business units respond differently – our differences – to the demands of their unique markets.

To help us build Brands That Matter™, we must understand what is truly important to a wide range of customers and consumers. We sell more than 40 top brands to a wide variety of consumers in more than 90 countries. Whether it’s through infant car seats, gourmet cookware, storage solutions, writing instruments, tools or torches, we recognize the increasing diversity among the people who use our products. We understand that a more diverse and inclusive workforce helps us "tune in" to the subtleties of changing markets, develop innovative products to address these evolving needs and create consumer meaningful brands.

There are several major initiatives underway within Newell Rubbermaid that link our inclusion goals to our strategic priorities. These include:

  • Workplace Inclusion:
    Create and implement workplace policies and management practices that maximize our talent and productivity for overall organizational effectiveness
  • Marketplace Diversity:
    Leverage inclusion and diversity to improve consumer loyalty and customer satisfaction in a diverse marketplace and expand market share
  • Community Outreach:
    Connect the company with the communities in which we live and work, and create opportunities for minority and women-owned businesses
  • Workforce Inclusion:
    Recruit, develop and retain an inclusive and diverse workforce that mirrors our consumers

For the fourth consecutive year, Newell Rubbermaid has achieved a 100 percent score in the Human Rights Campaign Corporate Equality Index (CEI), recognizing our organization’s efforts for workplace equality. The CEI assesses American workplaces on lesbian, gay, bisexual and transgender (LGBT) equality.