Graco is an industry leader in the design and manufacture of juvenile products, providing smart, practical and dependable parenting solutions inspired by the instincts and best intentions of a loving parent. After carefully observing a parent’s natural instincts to protect, nurture, comfort and soothe, Graco brings them to life in a broad range of innovative products, from strollers and car seats to highchairs, playards and monitors. As a result, Graco continues to be the brand of choice for millions of parents nationwide.
Graco has led its industry in new product development since its founding in 1953, when the brand invented the world's first wind-up infant swing, the Swyngomatic. Graco has since set the standard, introducing Pack N' Play Portable Playards in 1987, followed by the Travel System, the first product to allow parents to quickly click a car seat into and out of a stroller. Today, Graco continues its tradition of innovation with products that adjust seamlessly to accommodate growing children like the Blossom™ 4-in-1 Seating System and Smart Seat™ All-in-One Car Seat, delivering value and longevity to parents.
Graco is a part of Newell Rubbermaid’s Baby & Parenting business segment, which also includes Aprica and Teutonia.
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