Our Brands

Specialty

Specialty Brands

Newell Rubbermaid’s Specialty business segment comprised of hardware- and technology-focused brands, offers unique solutions to consumers at home, at work and at school. Our Mimio® brand provides innovative products and solutions for teachers. Shur-Line® and Bulldog® bring innovation to do-it-yourself projects with strong and dependable solutions to enable painting projects and simplify picture hanging. And the Specialty segment’s Ashland Hardware® brand creates differentiated hardware for windows and doors. Note: Newell Rubbermaid has placed the Specialty business under discontinued operations as the company actively markets these businesses to a strategic buyer.

Specialty Recent Highlights

2011

• Headsprout®, an innovative provider of adaptive instructional content that adjusts automatically to each
student’s learning pace, was acquired to complement the Mimio interactive teaching technologies business.

2010

          • Mimio launched MimioClassroom™, an affordable and portable integrated suite of interactive teaching tools
            and services for educators designed to promote more creative teaching and better student engagement
            by providing additional opportunities to interact during lessons.