Tools
    Tools Brands
From construction sites to steel yards and from woodshops to industrial facilities, Newell Rubbermaid’s Tools business segment helps professional buyers and end-users get the job done right. As one cohesive segment, anchored by three powerful global brands – Irwin®, Lenox® and Hilmor® – the Tools brands are positioned to lead increased infrastructure growth worldwide amid significant demand for steel cutting and construction. Our Lenox and Irwin brands provide premium industrial cutting, hand tool and power tool accessories solutions that perform faster, last longer and honor the tradesmen who build and maintain the world’s infrastructure. Our Hilmor brand revolutionizes the heating, ventilation and air conditioning/refrigeration (HVAC/R) category with innovations that make technicians’ jobs easier and more efficient. 
 

Tools Recent Highlights

 

        
2013

          • Irwin Tools significantly expands it’s brand portfolio in Brazil with a successful ‘B3’ launch program. This 
            launch marks the brand’s entry into 12 new categories with 500 new SKUs by leveraging a strong route to market
            in Brazil, one of Newell Rubbermaid’s fastest growing priority markets. 
          • Irwin Tools introduces the Dupla™ Double-Sided Hacksaw Blade, the first blade on the market with dual 
            high-speed steel cutting edges for two times the life versus a single sided saw blade. The product leads 
            the brand’s B3 launch in Brazil. Irwin developed Dupla specifically for emerging markets, where there is high
            usage of hand tools like hacksaws and supported the launch with more than one million samples distributed to
            tradesmen across Brazil to encourage trial. 
          • Irwin Tools’ third annual National Tradesmen Day was supported by the brand’s largest ever television ad
            campaign as the brand hosted 4,550 total events worldwide to help up-level the role of the tradesmen and
            celebrate the professionals who build and keep our world’s infrastructure running strong.
          • Newell Rubbermaid enters the heating, ventilation and air conditioning/refrigeration category with a new 
            brand, Hilmor, and a game-changing product line of 150 innovative HVAC/R tools. Hilmor becomes an 
            anchor brand alongside Irwin and Lenox within the company’s Tools segment, a strategic priority as part 
            of the Growth Game Plan. 
          

        
2012

          • Irwin Tools upgraded the Levels category with the launch of a comprehensive new offering with innovative
             designs that eliminate tradesmen's top frustrations related to accuracy, durability and performance.
 

2011

          • Irwin Universal Handsaw, featuring a unique ergonomic design that cuts three times faster than traditional
            handsaws, won a prestigious International Red Dot award for outstanding product design and was featured 
            in Men’s Health magazine as one of the “100 Best New Products for Men.”
          • Based on consumer insights, Lenox introduced the Bi-Metal Speed Slot® Hole Saw, with a patent-pending 
            design and staircase slot for fast and easy plug ejection and longer life when cutting holes in wood and metal.
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