Our Brands

Writing

Writing Brands

As the global leader in writing products, Newell Rubbermaid’s Writing business segment’s powerful lineup is led by Sharpie®, and includes Paper Mate® pens and pencils, Liquid Paper® correction products, Expo® dry erase markers and accessories, Parker® and Waterman® fine writing instruments and Prismacolor® art supplies. From encouraging self-expression on almost any canvas and creating an unparalleled, effortless writing experience in an everyday pen and introducing the next generation of young professionals to fine writing, Newell Rubbermaid’s Writing brands are changing the way consumers write worldwide. Our Dymo® brand provides businesses, educational institutions and consumers with innovative ways to share, manage and organize information with improved efficiency and satisfaction. Newell Rubbermaid’s Writing brands deliver superior performance, design and innovation in products consumers of all ages around the world use every day.

Writing Recent Highlights

2012

          • Sharpie showcased the work of its most passionate creators in the brand’s first-ever music video premiering
            during the 2012 MTV Video Music Awards with the band California Wives. The video featuring hundreds of
            user-generated Sharpie fan creations, marked a digital connection with Sharpie’s teen consumers, a
            multi-screen generation.
          • Paper Mate launched InkJoy®, featuring a new ultra-low viscosity ink and proprietary ink delivery system,
            to provide an unparalleled, effortless writing experience and give consumers worldwide the advanced writing
            performance of a premium pen at an everyday price.
          • Patent-pending Parker 5TH™ Technology, the first fine writing system that actually adjusts to each user’s
            unique writing style for an exceptionally smooth writing experience, launched in China throughout in
            super-premium pop-up stores in cities including Shanghai, Beijing and Guangzhou.

2011

          • Sharpie launched Stained by Sharpie fabric markers, featuring a new pigmented, fade-resistant ink specifically
            developed for optimal performance on fabric. The ink does not need to be iron- or heat-set so creations can be
            used immediately, and it is designed to withstand machine washing for easy care.
          • As Sharpie shifted to innovate beyond its permanent marker foundation, the brand becomes a voice for
            self-expression on multiple surfaces and grows usage occasions and the writing category to become the
            No. 1 writing brand in the United States.

2010

          • Sharpie Liquid Pencil revolutionized the classic, tried-and-true writing instrument - the pencil - with cutting-edge
            liquid graphite technology that writes smooth like a pen but erases like a pencil, eliminating the
            No. 1 consumer frustration with mechanical pencils - broken or dulling leads. The Sharpie Liquid Pencil joins
            the Sharpie Pen as the brand further expands from permanent markets into near-neighbor categories.
            Liquid Pencil was recognized by Consumer Goods Technology magazine for outstanding achievement in
            the most innovative product category.

          • Expo introduced Washable™ Dry Erase markers, the first line of washable dry erase markers from the brand,
            saving moms countless sheets of paper and piles of stained clothing while keeping kids entertained and
            learning on a whiteboard.

          • Parker launched a “shop-in-shop” concept in fine department stores in key markets spotlighting the classic
            style and unmatched functionality of the brand while providing customers with a unique shopping experience.
            The shop-in-shop strategy has taken hold with more than 400 dedicated stores around the world, including the
            fast-growing emerging markets of China and Latin America.

         •  Endicia® launched the first United States Postal Service-authorized Internet postage feature to generate
            a combined shipping, postage and customs declaration label bearing the required round date stamp
            needed for shipments to Army, Fleet and Diplomatic Post Office addresses, U.S. territories and freely
            associated states. These packages no longer need to be taken to the Post Office for round date stamp
            processing, saving consumers time.