Writing Brands
As the global leader in writing products, Newell Rubbermaid’s Writing business segment’s powerful lineup includes Sharpie® Paper Mate® pens and pencils, Parker® and Waterman® fine writing instruments, Rotring technical and art instruments Expo® dry erase markers and accessories, Mr. Sketch® scented markers, Prismacolor® art supplies and Liquid Paper® correction products. The Writing segment is Newell Rubbermaid’s largest “Win Bigger” business and is set to play an important role in the brand portfolio as a key driver of company growth.

From encouraging self-expression on almost any canvas and creating an unparalleled, effortless writing experience in an everyday pen and introducing the next generation of young professionals to fine writing, Newell Rubbermaid’s Writing brands are changing the way consumers write worldwide. Our Dymo® brand provides businesses, educational institutions and consumers with innovative ways to share, manage and organize information with improved efficiency and satisfaction. Newell Rubbermaid’s Writing brands deliver superior performance, design and innovation in products consumers of all ages around the world use every day. 


Writing Recent Highlights



          • Sharpie introduces innovative Neon permanent markers, delivering on the brand’s promise of bold, bright
            permanence, and more importantly, expanding the brand’s color story into new territory – ultra-vivid, on-trend 
            colors that fluoresce, or glow, under blacklight. Paper Mate launched InkJoy®, featuring a new ultra-low viscosity 
            ink and proprietary ink delivery system, to provide an unparalleled, effortless writing experience and give 
            consumers worldwide the advanced writing performance of a premium pen at an everyday price.
          • Paper Mate Ink Joy’s exciting new multi-faceted marketing campaign helped build the brand. The brand’s 
            unprecedented A&P investment and highest-ever U.S. media spend on its best-tested television ad, “Joy,” was 
            supported by millions of product samples and activation at key customers helping to share InkJoy with new 
            consumers worldwide. 


          • Paper Mate launched InkJoy®, featuring a new ultra-low viscosity ink and proprietary ink delivery system, 
            to provide an unparalleled, effortless writing experience and give consumers worldwide the advanced writing
            performance of a premium pen at an everyday price.
          • Sharpie showcased the work of its most passionate creators in the brand’s first-ever music video premiering 
            during the 2012 MTV Video Music Awards with the band California Wives. The video featuring hundreds of 
            user-generated Sharpie fan creations, marked a digital connection with Sharpie’s teen consumers, a 
            multi-screen generation.  
          • Patent-pending Parker 5TH™ Technology, the first fine writing system that actually adjusts to each user’s
            unique writing style for an exceptionally smooth writing experience, launched in China throughout in 
            super-premium pop-up stores in cities including Shanghai, Beijing and Guangzhou.


          • Sharpie launched Stained by Sharpie fabric markers, featuring a new pigmented, fade-resistant ink specifically
            developed for optimal performance on fabric. The ink does not need to be iron- or heat-set so creations can be
            used immediately, and it is designed to withstand machine washing for easy care.  
          • As Sharpie shifted to innovate beyond its permanent marker foundation, the brand becomes a voice for 
            self-expression on multiple surfaces and grows usage occasions and the writing category to become the 
            No. 1 writing brand in the United States.